We at RJS truly believe in the power of brands in how they imbue confidence to our customers with the assurance of product quality and its continuity. We have therefore partnered with some of the most trusted names in manufacturing and promoted their brands and turned them in to a success. Some of our key brands are Premier Gold from Germany for the entire range of potato products and Rupp range of cheese products from Austria. We continue to strive to add new products and brands to help improve the confidence that our customers place in us.
In line with our imagination and continuous evolution as a platform for building delivery excellence, we have brought our service to our last mile HORECA customers through our online platform DELIDEL. We bring to our customers the ease of ordering through the Delidel app with the promise of best possible delivery service and an assured price guarantee alongwith numerous other benefits. We believe that DELIDEL will help change the course of how business has been being done in certain segments of HORECA world.
Our business depends on building partnerships, be it a partnership with customers or the vendors. We offer ourselves as a channel partner to the vendors based abroad or based locally while we seek channel partners who help us expand our horizons and help us reach a bigger basket of customers. We work with distributors, wholesalers as a way to reach our customers beyond the usual direct to customer delivery. We believe that the markets are complex and it is only through the deployment of various channels that we can reach a wider audience of customers. Our channel partners form a very important part of our business structure.